Optimization of Hengfeng Paper's product structure

The optimization of the product structure of Hengfeng Paper industry promotes high performance growth

Hengfeng Paper industry benefits from the high prosperity of the cigarette paper industry. In addition, the optimization of the product structure has maintained the stable growth of the overall product price, and the gross profit margin has increased, thus achieving high performance growth

Hengfeng Paper recently announced that it is expected that the net profit attributable to the owners of the parent company in 2009 will increase by more than 50% over the same period of the previous year

as the cigarette paper industry still maintains a high prosperity, the company's leading products are in short supply, the company's market share has increased steadily, and the production and sales volume have increased significantly. At the same time, the optimization of the structure has maintained the stable growth of the overall product price, and the gross profit margin has increased, thus realizing the high growth of the business performance

according to the data, in the first half of 2009, the proportion of cigarette paper products in the operating revenue changed little, but the proportion of filter paper products and aluminum foil lining paper products in the operating revenue increased or decreased by about 5% respectively, which increased the comprehensive market share of the company's products from 23.51% in the same period of 2008 to 25.21%, further improving the company's leading position in the domestic industry. Under the continuous downturn of the international and domestic economic situation, the economic indicators of the company maintained the same level in the same period of 2008. The gross profit margin of filter paper and aluminum foil paper increased significantly, and the profit of cigarette paper stabilized at more than 35%

at present, the company is the largest cigarette paper manufacturer in China, with a market share of about one quarter of the national market, and has a tendency to gradually expand its advantages. The main product cigarette paper has a production capacity of about 80000 tons, ranking the third in the world, second only to Moody's and Wattens. After the introduction of the foreign strategic investor kaishihua paper Investment Co., Ltd., the company's management, operation and product technology upgrading will be accelerated, and the company's competitiveness will be further improved. In october2006, the management of the company introduced a foreign strategic investor - kaishihua (China) fund, becoming the second largest shareholder of the company. Kaishihua (China) fund is an industrial investment fund established to grasp the current macroeconomic situation in China and the development opportunities of the securities market. Its main investment objects are excellent enterprises in traditional industries in China, which shows that the investment value of the company is being tapped by the market and the company has good development opportunities in the future

the company invested 45.2 million yuan to complete the transformation of 6000 tons of high-grade cigarette paper production line, and introduced French alimande equipment to make the products more diversified and high-quality. After the transformation, the product quality stability and the ability to meet multi-level customer requirements of the production line have been further strengthened, and the profitability is expected to continue to grow in the future

as the domestic cigarette consumption is still growing and the company's products are in strong demand in the medium and long term, the company plans to implement the production line project with an annual output of 15000 vacuum spray aluminized base paper and the preliminary design project with an annual production capacity of 6000 tons (2000 tons for the chemical fiber paper production line and 4000 tons for the wet wrinkle paper production line). The two projects have made positive contributions to enhancing the company's market competitiveness and sustainable development ability in 2010. Every enterprise's survival is to ensure a certain profit space

it is disclosed that the vacuum spraying aluminum base paper is a high-grade product. The project is to build a new production line in the company's plant area. The total investment of the project is about 376.04 million yuan, including 106.04 million yuan raised by the enterprise itself and 270Million yuan of bank loan. The construction period of the project is two years. It is expected to be completed and put into operation in March 2011. The target market of the product is based on the domestic packaging paper market, especially the domestic cigarette packaging market, to replace imported products and strive for the export of some products. After the completion of the project, it is estimated that the annual output of vacuum sprayed aluminum base paper will be 15000 tons, the annual sales revenue will be 206.55 million yuan, and the total annual profit will be 53.1242 million yuan. The total investment of the chemical fiber paper and wet wrinkle paper project is estimated to be 48.87 million yuan, including 18.87 million yuan raised by the enterprise itself and 30million yuan of bank loans. It is expected that by the end of 2009, the commissioning will basically reach the testing production of each industry

in the first half of 2009, Hengfeng Paper achieved an operating income of 560306900 yuan, a net profit attributable to the owners of the parent company of 38.4771 million yuan, a basic earnings per share of 0.199 yuan, a net asset per share of 5.54 yuan, and a return on net assets of 3.6%