The hottest Jinxing forklift takes a differentiate

2022-07-31
  • Detail

Jinxing forklift: take a differentiated route to build a special brand

Jinxing forklift: take a differentiated route to build a special brand

China Construction Machinery Information

Guide: editor's note: from June 18 to 20, 2010, the 2010 Guangzhou international logistics equipment and RFID Technology Exhibition and the sixth Guangzhou international brand forklift and accessories Exhibition (BFE) were grandly held in Pazhou Exhibition Hall, Guangzhou. Hunan Jinxing forklift Co., Ltd. participated in this exhibition with its flagship products. As the largest impact of global traffic

Editor's note: from June 18 to 20, 2010, the 2010 Guangzhou international logistics equipment and RFID Technology Exhibition and the 6th Guangzhou international brand forklift and accessories exhibition (BFE) were grandly held in Pazhou Pavilion, Guangzhou. Hunan Jinxing forklift Co., Ltd. participated in this exhibition with its flagship products. As the most visited and influential Chinese Internet construction machinery industry media in the world, China Construction Machinery Information () interviewed Mr. lijinxing, chairman of Jinxing group, and Mr. shiguxin, general manager of Hunan Jinxing forklift Co., Ltd

Mr. lijinxing, chairman of Jinxing group (middle), Mr. shiguxin, general manager of Hunan Jinxing forklift Co., Ltd. (left)

and this group photo

Hunan Jinxing forklift Co., Ltd. is an enterprise registered by Jinxing group (Zhejiang) in the public auction of Hunan forklift industry Co., Ltd. on August 1, 2007. It is one of the earliest manufacturers designated by the state to produce hydraulic drive forklifts and a backbone enterprise designated by the Ministry of machinery industry to produce forklifts. Its Hunan brand cpcd50 internal combustion counterweight hydraulic drive forklift has been awarded high-quality products by the Ministry of machinery industry for many times; Cpcd30fb explosion-proof diesel forklift has been rated as a national new product by the State Science and Technology Commission, the State Administration of foreign experts and the State Bureau of technical supervision

general manager Shi said to China Construction machinery information, "our Hunan brand forklift products are developed according to the market demand. They are all products with characteristics. The products suitable for the market are really good products."

the advantages of Hunan Jinxing forklift Co., Ltd. compared with the traditional methods: the balance weight internal combustion forklift adopts the domestic advanced power brake and the disc brake structure technology of the drive axle; The balance weight battery forklift adopts a wide field of vision lifting system, full hydraulic steering, automatic force increasing brake, and is equipped with the most advanced MOS tube electronic control technology of Curtis in the United States in the world to realize stepless speed regulation control and adopt a large screen LCD combination instrument. The technical performance and appearance of the product have reached the latest domestic level. Jinxing forklift is recognized and trusted by market users for its outstanding advantages in overall performance, man-machine safety, driving comfort and environmental protection

it is understood that since the successful restructuring of the enterprise in 2008, Hunan Jinxing forklift Co., Ltd. has insisted on transforming the traditional production mode of the former Hunan forklift industry Co., Ltd. with high and new technology, promoted the development of the enterprise through independent innovation and technological progress, and made use of the brand, technology and other advantages of the former Hunan forklift industry Co., Ltd. through more than two years of integration and improvement, so as to make the enterprise develop rapidly Corporate image has risen in the same industry. In 2008, Hunan Jinxing forklift was absorbed by China forklift company as one of the 17 backbone member manufacturers of forklift truck production, and it is the director unit of China forklift company

president Shi disclosed different information to China's construction machinery in the interview. Jinxing forklift plans to produce 350 new forklifts of various types this year, with sales of more than 300 and sales of 33million. "Next, we plan to develop 3.5t series electric forklifts and large tonnage special forklifts, focusing on improving technology and mass production. We will strive to expand to most of the Chinese market in recent years."

in the face of increasingly fierce market competition, Jinxing forklift moved its forklift production line to Dongyang Industrial Park, Zhuhui District, Hengyang City, Hunan Province for better development, with a total investment of 120million yuan and a construction area of 300million yuan Less than 5x104 is called low cycle fatigue experiment, covering an area of 60000 square meters, covering an area of about 160 mu. "Competitors are ready to move." at present, as far as the forklift industry is concerned, everyone wants to compete for this piece of cake because of the promising prospect of energy conservation and environmental protection. This is very normal, and we are also involved in it. However, no matter what type of products are produced, they must have their own characteristics in order to quickly occupy the market and occupy a certain position in the market. Otherwise, it is impossible to survive in the case of more than 100 forklift enterprises in China. In a word, we should follow the differentiated route and build special brands according to the market. "

Copyright © 2011 JIN SHI